"Not buy it, you do not need , "it said often on the walls. It seems a remnant of the old-fashioned scene of" They Live ", as seen through the eyes of the righteous. In the digital age, however, the concept should be reviewed and recoded: " waiting to buy, buy less, do meticulous research, you do not trust, assume that you are cannon fodder, aggregates consumption bands and case of problems, made the righteousness alone .
the Past ' golden age of stereo systems, washing machines, televisions, cars that lasted "a life " (or at least the sense that the longevity of their high cost assumed), this which is digital or all, is now sipped in its evolutionary scale, drop by drop, to the slippery palate of the average consumer. Who does not know , not want , can not realize the real value of what they are buying.
to mean an average real value, very reasonable, between market value and use value . The first, decided and imposed from above, the result of marketing studies, mass psychology and behaviorism sinister (advertising the doorbell rings, the consumer starts to salivate.) The second, good old (Bolshevik) concept fell into disuse, the result the " what, how and what you need? . Too many questions all at once to stay cool idea, in the kaleidoscope of globalized bullshit of the third millennium.
The dominance of the first time brought a proliferation of highly perishable goods, even expensive ones. Forced shortening the life of the asset is falling 's last capitalist law that made sense, based on the direct proportionality between price and quality, price and longevity.
The price is now subject to the properties' other "definitely extras (news, features, design, exclusivity and an unidentified coolness, the result of snobbery and venting of frustrations through personal possession and exhibition of various objects. Example king of coolness, the SUV : Socially Unsustainable Vehicle).
happens then everything will break , just outside of warranty (because the warranty is now the real life of the tangible ), and fall under the covers, as new, with new exciting features, the best price (but only for the next twenty minutes). And with the shit that you repairs, because you end up in the tunnel of call centers, facilities phony, of "the should buy a new one," chronic inability to tell the truth for what it is: " dear sir, you must acquire, possess . The
new consumerism is based on the permanent flow of virtual currency, not on possession / enjoyment of good material. The new post-capitalist consumerism is and post-materialist . He does not need good material itself, as its perpetual motion, by a plastic card from hand to hand, from producer to consumer in the landfill and away again. It has nothing earth-shattering, but the detachment from petty " object is such as to appear even mystical to some" consumer whore "well indoctrinated.
In a pseudo-Buddhist Today the consumer wants to buy, say, an external hard drive is led by the hand in the rewarding path of escalation initiation of capacity: every byte a tantra. No matter where you come Thursday, the important thing is the way you do . Three hundred and fifty giga, giga five hundred, a tera, tera, and two USB-powered spiritual attainment. Evidence that the doctrine of impermanence has a technological sense.
believe is to obey (and travel a bit 'in sight, just to give the illusion of doing something else). The carrot dangling inviting us before our eyes, just walk.
Yesterday I was going to throw the printer (an Epson ugly Stylus C48, which prints already ill of her and uses more ink to a print shop in Milan). He decided to stop , with lights flashing and funny error message: " parts inside the printer is at the end of their useful service. Consult your printer documentation. Something has gone
.
Broken? Jammed? Consumed? Offline? No. That seraphic language used to convey the concept expressed above: " Dear user, your time has expired. We have granted to print, now do its part. The call also forced loyalty, but at this very moment you must be understood that the printer is to be replaced, regardless of any other consideration. Thank you for choosing us.. "Since the
' umpteenth time (and with the' brand again) so that a mysterious event puts an end to a very good uncut, used wisely and in moderation, do what every post-consumer Buddhist should consider doing at least once in your life: I pissed . I will not buy it, I will no longer passively accept the logic of these tycoons bastard (pimp) technology.
First, because it is already absurd to self that produce millemila printer models, all absolutely identical in substance but volatile over time. Buy, change, throws.
Second, because I wrecked cartuccine buy small bales of plastic with a drop of ink and pay more than a fountain pen . Who writes best-trained and at least keeps me hand and brain. Buy, change, throws.
Third, because every time there is a flaw the guarantee is "just " over and may not always be a combination. Since the classic " average user" I have asked of those who have found answer promptly. See below.
Fourth, because whenever the defect led to clashes with assistance and advice via mail, telephone or online that's sbellicarsi, but anger.
This time I opt for the live chat support from Epson. " Responds " that Xavier, who in three characters ( copy and paste , so I might as well use a FAQ page, or an avatar of Second Life with the body of banker and head of jackal ) I explains the situation:
" The message it receives, indicates that the collection filters are filled with waste ink. It is then required replacement, it must then reset the initial value of the counter, operation should be carried out at an Epson Authorized Service Center. Info addresses the link: http://www.epson.it/ecceteraeccetera. We would like to point out that the meter takes into account the number of prints made, of courses. the cleaning, replacement cartridges, etc. ... This is within the normal maintenance of the printer that it is important to meet to allow the machine to maintain its integrity over time and ensure high quality standards. The operation, to be performed safely in requires intervention of specialized technicians in the disassembly of some parts of the machine. "
" There are tampons that fill up after a certain volume of printing for which the printer is' designed. "
" Normal maintenance activities "calibrated, ad hoc, so that may be necessary far enough in time would be covered under warranty, be carried out only through them, at a cost higher than the value of the printer new.
Clear a counter and (perhaps not necessarily) a clean swab by intentionally wasted ink (see consumption absurd, especially when head cleaning).
Do not ask how to clean the buffer, or because they pull you down 'I love with such insolence, when you want only the illusion of being able to swim free print in color map of your next vacation all'Ipercoop.
Buy, change, throws. Inevitable
the gloss hypocritical " Thank you for using the service and EPSON-talk. We are open from 9 to 18 Monday to Friday. If you want to buy EPSON products please call our pre-sales number 800801101 . The session was closed. "
Yes, it's a please. But I do not want to do Epson (or Canon, or anyone else, and it seems to be many, to take these bad policies the limits of the consumer fraud ).
I do to those who should find this kind of problem with Epson printers, caused voluntarily by the manufacturer only for him to buy a new model with cartridges new and different , no reason and without providing any real assistance on that already purchased :
1) Documented (I have done here )
2) Download and install SSC Service Utility , suspicious software " by the consumer," which at least allows you to reset the damn counter and continue to print what would otherwise be impossible since the total block imposed by the manufacturer. Magic Your printer will resume the life and (do "ooooh " all together) will print as and better than before. As soon as the green light and the red light will stop flashing understand that you have been taken for a ride .
3) Do not rejoice : ask yourself how many printers economic you threw in the past, causing damage to the environment and evitabilissimi portfolios.
Near my home, years ago, there was an inscription on a wall: "There are subsume .
do not know if the author was a jackal-repentant banker or a trade unionist in the mood for philosophical excursions, but I think I finally understood what it meant. I think I'll print
A format ∞ . With compatible cartridges .
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